SitMyPet · 2021

Pet Sitting App

Connecting pet sitters with owners — a marketplace concept built around fast, trusted matches, from research and personas through wireframes to a prototyped interface.

Project type

UX case study

Role

UX/UI Designer

Platform

Mobile app — two-sided marketplace

Year

2021

Key outcomes

2 sides

Owners and sitters designed as one system

Trust

Profiles, reviews and verification at the core

End-to-end

Research, IA, wireframes, UI and prototype

Context

Finding someone you trust with your pet

Pet owners rely on informal networks — friends, neighbours, local groups — and fall back on expensive boarding when nobody is available. Sitters, meanwhile, have no simple way to show they are reliable.

The project explored a marketplace where both sides can find each other quickly, and where trust is designed in rather than assumed.

Process

Research to prototype

01Interviews and surveys with pet owners and sitters to map needs and anxieties.

02Personas and journey maps for both sides of the marketplace.

03Information architecture for search, matching, booking and messaging.

04Wireframes, visual identity and a clickable prototype in Adobe XD.

Solution

Key design decisions

01Search and filtering by pet type, location, dates and sitter experience.

02Sitter profiles built around proof: reviews, verification, photos and past stays.

03A booking flow with explicit dates, care instructions and confirmation states.

04In-app messaging so the handover can be arranged without leaving the app.

Screens

Selected case study pages

Reflection

What I took from it

In a two-sided marketplace, trust is the product. Every screen either builds it or spends it.

Designing both sides in parallel exposed mismatched expectations early — especially around availability and pricing.

Tools — Adobe XD, Illustrator, Photoshop

View the original Behance gallery ↗

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